We designed the brand and campaign for the cultural city of Hanover. This project was implemented through a participatory process in collaboration with the city’s cultural players. Over a series of structured workshops, a brand committee brought together various perspectives on Hanover’s cultural offerings and the goals of the “cultural city” into a unified narrative and brand concept: Feel the Energy!

At the heart of the design system lies the POW symbol. This symbol embodies the energy generated by the cultural community and conveys the brand’s core idea: Close proximity despite true greatness – Feel the Energy.