Brand Strategy, Trend Report, Brand Architecture, Employer Branding, Visual Identity, Motion Identity, Verbal Identity, Digital Design, Editorial Design, Toolkits & Templates
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The “University by the Sea” offers more than 3,000 students from all over the world a modern study and research environment that has won many awards for its teaching and learning approaches.
Universities are required to position themselves clearly in the modern educational landscape. They must clearly emphasize their individuality and impact.
The strategy workshops focused on the enthusiasm of the people and their community on campus, as well as their goals in research, teaching and studying. The common path to these goals was presented in a brand platform and formulated in a brand purpose as a strategic brand mission statement.
In a joint process with EIGA, the university formulated its strategic mission statement and expressed it in a confident, modern brand design with a new logo.
Research and study by the sea. The “horizon” was chosen as a visual metaphor for the design system. As a visual leitmotif, it creates a connection to the maritime context in all applications. The horizon is also found in the new word mark as a rising sun. In communication, the figurative mark is also used confidently as a stand-alone symbol.
Dr. h.c Alexis Papathanassis, Principal of Bremerhaven University of Applied Sciences
In terms of employer branding, Hochschule Bremerhaven stands out with its campus of over 250 staff members and more than 3,000 students. Whether within teams, with supervisors, or among students, you'll encounter people who are passionate about their fields of study and deeply value community.
Related projects
Brand Strategy, Trend Report, Brand Architecture, Employer Branding, Visual Identity, Motion Identity, Verbal Identity, Digital Design, Editorial Design, Toolkits & Templates
Silver
Award
Award
Dr. h.c Alexis Papathanassis, Principal of Bremerhaven University of Applied Sciences
