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Club Goods – a product brand for Hamburg’s music clubs. And how it had to become the #clubretter campaign overnight with Covid-19.
“Club Goods” are goods of a collective. The goal is to give Hamburg music clubs the opportunity to develop products on their own.
To market an own brand collectively. Then came Covid-19, and the concept had to turn into a large-scale rescue campaign overnight.
The idea of club-goods enables club owners in Hamburg to add new products to the series over and over again.
The first brand is “Good Peppa”, a trendy peppermint spirit. Ideas for sparkling wine, mate and other club-savvy products are already in the pipeline.
Each new product is represented by its own key visual. The light and sound atmosphere in the club served as inspiration for the bold
elements of the modular design principle.
Together with the Clubkombinat Hamburg eV, EIGA developed the concept for a solidary brand for all music club owners.
The idea of club-goods enables club owners in Hamburg to add new products to the series over and over again. The first brand is “Good Peppa”, a trendy peppermint spirit. Ideas for sparkling wine, mate and other club-savvy products are already in the pipeline.
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