Trend Report, Brand Architecture, Digital Strategy, Visual Identity, Motion Identity,
Verbal Identity, Digital Design, Editorial Design, Toolkits & Templates, Online Guidelines, Reporting
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Uncomplicated & clear – the brand design of the Hanseatic Bank.
At the beginning of 2017, EIGA was assigned to translate the results of an intensive positioning process of the Hanseatic Bank into a powerful visual brand identity.
In order to meet the demands of the market, the bank also renewed the design and functionality of its online presence in parallel to the identity process. A perfect time to cut off old habits, expand the scope of the brand and present it to customers and employees as it sees itself—uncomplicated, clear and engaging.
The “Responsive Grid” design principle underlines the bank’s digital first approach. Derived from the web design, it also shapes the new brand appearance in print media and spatial brand staging: consistent and clear.
Related projects
Trend Report, Brand Architecture, Digital Strategy, Visual Identity, Motion Identity,
Verbal Identity, Digital Design, Editorial Design, Toolkits & Templates, Online Guidelines, Reporting
Award
Nominee
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