Whether as food supplements or cosmetics – CBD products are experiencing a real hype.

Based on this trend, the start-up company hanayu has developed a CBD product series and is conquering market shares with a branding that conveys serenity and concentration in everyday stress.

During the branding process, we enabled the hanayu founders to make their product idea visible and tangible in just a few steps. Together with the EIGA design team, the essential goals for the concept development were defined and tested in design explorations.

The hanayu brand design uses striking, abstract elements to present the brand messages consistently across all channels while ensuring a clear differentiation from other CBD brands. Conceptual visuals illustrate the topic of “finding focus” and offer the opportunity to create a strong series of key visuals for packaging and social media.