In a world where organic and sustainability are part of people‘s everyday lives, eco-brands need to establish a confident and self-evident design language.

The brand identity and packaging embraces this unique approach. We have taken care to emphasise this added value through an unexpected brand and packaging design, creating a modern aesthetic that puts sustainability at the forefront.

We gave the brand a modern word mark and, detached from it, a freely posable symbol. The „little tree“ reminds of the raw material wood, but also of a freshwater splash.

Complementing the curvy logo is a series of abstract plant illustrations, which have a lot of texture due to their bristle-like contours (like a toothbrush‘s!) and grainy spray-painted texture—which is unexpected and fun.