Brand Strategy, Trend Report, Naming, Brand Architecture, Digital Strategy, Visual Identity, Motion Identity, Digital Design, Toolkits & Templates, Online Guidelines
Award
With onlyfy, NEW WORK SE bundles the services of its digital recruiting products XING E-Recruiting and Prescreen in one brand.
Important success factors in this process were, on the one hand, the launch date of the product, but also the consideration of the
needs of development, marketing and sales.
EIGA developed the new brand identity from scratch in an agile branding process.
We therefore developed the strategy, positioning and, based on this, the brand name in a series of
sprints together with the specialist departments of XING and Prescreen.
The brand’s attitude becomes visible and tangible in the brand design. The onlyfy highlighter is the protagonist in the brand design.
The marker, guided as if by human hands, draws attention where we present essential information.
The word creation onlyfy expresses the brand’s always-on attitude. It immediately refers to what the digital product promises recruiters: Find the Perfect Match. Let’s onlyfy! This new verb also has the potential to become part of the business jargon.
Uwe Habicher, Director Brand Marketing, NEW WORK SE
All assets and definitions are available in onlyfy’s digital brand guide. Among others, a comprehensive pool of illustrations for the presentation of product features, pictograms with explanatory function and UI/UX icons for application and website.
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Brand Strategy, Trend Report, Naming, Brand Architecture, Digital Strategy, Visual Identity, Motion Identity, Digital Design, Toolkits & Templates, Online Guidelines
Award
Uwe Habicher, Director Brand Marketing, NEW WORK SE
