Orientation under pressure. - Institut für Frieden und Militärethik × EIGA

Institut für Frieden und Militärethik

Orientation under pressure

Identity Workshop, Brand Strategy, Brand Design, UX Design, Motion Design

A brand identity for the newly founded Institute for Peace and Military Ethics (IFME)

EIGA shaped the brand for the newly founded Institute for Peace and Military Ethics (IFME) – Germany’s think tank for a Zeitenwende moment, in which Europe is realigning its defence capability and needs clear criteria for legitimate action.

Through its formats, IFME brings ethical reflection and decision-making to where it matters: practice – with officers, nationally and internationally. The visual identity captures this exact point of intersection: where military necessity, political intent, and ethical judgement converge – and must lead to decisions that can be responsibly justified.

The design puts this interface at the centre. It starts with the symbolism of the institute’s handcrafted seal: the dove and the oak leaves – peace ethics and military ethics – forming an overlap. That principle became the basis for a flexible design system: a visual toolkit that frames and makes visible dialogue, orientation, and principle-based judgement.

With violet as its brand colour, IFME gains a clear differentiator in its field. Violet bridges the Christian ideal of peace (blue) and the reality of military conflict (red) — just as the institute translates values into the ethical practice of military service.

The new brand typeface, “Wicklow Stencil” — originally carved in stone for a war memorial — carries the same tension as the institute itself: composure under pressure, form despite rupture. A typeface that doesn’t decorate, but takes a position — and provides a sober counterweight to the seal’s symbolic force.

„Reality reminds us that peace cannot be taken for granted and may need to be defended against those who seek to undermine it. With our new logo, the Institute for Peace and Military Ethics has adopted a visual identity that reflects the core themes of our work.“

Dr. Christian Nikolaus Braun, Director IFME

„We look forward to making the work of our Institute more visible through this new visual identity and to continuing the conversation on peace, responsibility and security.“

Katharina Monnerjahn, Geschäftsführung IFME

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Institut für Frieden und Militärethik

Orientation under pressure

Identity Workshop, Brand Strategy, Brand Design, UX Design, Motion Design

A brand identity for the newly founded Institute for Peace and Military Ethics (IFME)

Through its formats, IFME brings ethical reflection and decision-making to where it matters: practice — with officers, nationally and internationally. The visual identity captures this exact point of intersection: where military necessity, political intent, and ethical judgement converge — and must lead to decisions that can be responsibly justified.

The design puts this interface at the centre. It starts with the symbolism of the institute’s handcrafted seal: the dove and the oak leaves — peace ethics and military ethics — forming an overlap. That principle became the basis for a flexible design system: a visual toolkit that frames and makes visible dialogue, orientation, and principle-based judgement.

With violet as its brand colour, IFME gains a clear differentiator in its field. Violet bridges the Christian ideal of peace (blue) and the reality of military conflict (red) – just as the institute translates values into the ethical practice of military service.

The new brand typeface, “Wicklow Stencil” – originally carved in stone for a war memorial – carries the same tension as the institute itself: composure under pressure, form despite rupture. A typeface that doesn’t decorate, but takes a position – and provides a sober counterweight to the seal’s symbolic force.

Dr. Christian Nikolaus Braun, Director IFME

„We look forward to making the work of our Institute more visible through this new visual identity and to continuing the conversation on peace, responsibility and security.“

Katharina Monnerjahn, Geschäftsführung IFME

Related projects

Carl Remigius Fresenius Education Group
Branding a next generation education

Erzbistum Köln
A new corporate design for 1.8 million Catholics in the Archdiocese of Cologne

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