Strategic Brand Design
Strategic Brand Design

Brot für die Welt

A Bold Brand for Justice

Individual ID Workshop, Market Research, Industry Trend Report, Brand Design, Motion Identity, Editorial Design, Toolkits & Templates, Brand Guidelines, Consultancy & Brand Helpdesk
For over 60 years, the internationally active NGO has been committed to a just world – one where all people live with dignity, enjoy equal rights, share resources fairly, and respect the planet’s ecological boundaries.

As part of its strategic realignment, Brot für die Welt commissioned EIGA to refresh its brand identity. The result is a visual presence that reflects a younger, more engaged brand personality – open, connected, and ready to take action.

Evolution, Not Revolution. The redesign of the iconic wordmark – known worldwide for its distinctive “o” – strikes a deliberate balance between continuity and renewal. A new typeface modernizes the familiar logo while introducing dynamic, contemporary details. A unified typographic system – spanning the logo, sub-brands, design system, and all analog and digital media – ensures consistency and expressive power across every touchpoint.

Co-Creation as a Core Value. Alongside central themes like justice, compassion, impact, and credibility, the idea of participation plays a pivotal role. The design expresses the organization’s evolving brand character – including its activist edge – with clarity and conviction.

Visibility for People and Purpose. To direct attention with intent and amplify presence, EIGA developed the “Vibrants”: bold design elements that add energy and put both people and causes into sharp focus.

Design That Carries Stories. The layout system creates space for modern storytelling – across social media, campaigns, and all brand communications. It gives the brand the flexibility to speak emotionally or factually, and to connect meaningfully with different generations.

Strategic Brand Design
Brot für die Welt –
Brot für die Welt – Poster Design by EIGA
Brot für die Welt – Protest sign
Brot für die Welt – Photos with key visual by EIGA
Brot für die Welt – Magazine cover by EIGA
Brot für die Welt – Infographics by EIGA

“The EIGA team guided the design process in a participating way and with a deep understanding of our new brand positioning. The result is a corporate design that comprehensively modernizes our brand – passionate, connecting and activating.”

Testimonial

Anne Dreyer, Head of Communications & Fundraising, Brot für die Welt

“The evolution of our iconic wordmark was handled with great sensitivity. It remains familiar in perception but feels noticeably more modern.”

Testimonial

Nicole Liekenbröcker, Art Direction, Brot für die Welt

Brot für die Welt – Key visual by EIGA

Related projects

Strategic Brand Design
Strategic Brand Design

International AIDS Society
Rebranding the leader in the global HIV response

Erzbistum Köln
A new corporate design for 1.8 million Catholics

Brot für die Welt

A Bold Brand for Justice

Individual ID Workshop, Market Research, Industry Trend Report, Brand Design, Motion Identity, Editorial Design, Toolkits & Templates, Brand Guidelines, Consultancy & Brand Helpdesk
For over 60 years, the internationally active NGO has been committed to a just world – one where all people live with dignity, enjoy equal rights, share resources fairly, and respect the planet’s ecological boundaries.

As part of its strategic realignment, Brot für die Welt commissioned EIGA to refresh its brand identity. The result is a visual presence that reflects a younger, more engaged brand personality – open, connected, and ready to take action.

Evolution, Not Revolution. The redesign of the iconic wordmark – known worldwide for its distinctive “o” – strikes a deliberate balance between continuity and renewal. A new typeface modernizes the familiar logo while introducing dynamic, contemporary details. A unified typographic system – spanning the logo, sub-brands, design system, and all analog and digital media – ensures consistency and expressive power across every touchpoint.

Co-Creation as a Core Value. Alongside central themes like justice, compassion, impact, and credibility, the idea of participation plays a pivotal role. The design expresses the organization’s evolving brand character – including its activist edge – with clarity and conviction.

Visibility for People and Purpose. To direct attention with intent and amplify presence, EIGA developed the “Vibrants”: bold design elements that add energy and put both people and causes into sharp focus.

Design That Carries Stories. The layout system creates space for modern storytelling – across social media, campaigns, and all brand communications. It gives the brand the flexibility to speak emotionally or factually, and to connect meaningfully with different generations.

Brot für die Welt –
Strategic Brand Design
Brot für die Welt – Poster Design by EIGA
Brot für die Welt – Protest sign
Brot für die Welt – Photos with key visual by EIGA
Brot für die Welt – Magazine cover by EIGA
Brot für die Welt – Infographics by EIGA

“The EIGA team guided the design process in a participating way and with a deep understanding of our new brand positioning. The result is a corporate design that comprehensively modernizes our brand – passionate, connecting and activating.”

Testimonial

Anne Dreyer, Head of Communications & Fundraising, Brot für die Welt

“The evolution of our iconic wordmark was handled with great sensitivity. It remains familiar in perception but feels noticeably more modern.”

Testimonial

Nicole Liekenbröcker, Art Direction, Brot für die Welt

Brot für die Welt – Key visual by EIGA

Related projects

Strategic Brand Design

International AIDS Society
Rebranding the leader in the global HIV response

Strategic Brand Design

Erzbistum Köln
A new corporate design for 1.8 million Catholics